Client: Elevation Hirafu
Outline: Elevation Hirafu is a high-end development in Niseko, Japan and the site was designed to sell the concept and key features of the property.
Like a coffee table book, the site comprises large beautiful photos (sourced by the client – can’t take credit there) that suggest luxury. Muted tones add to the sense of understated elegance and exclusivity.
Web functionality: Designed with a logical flow to guide the user through the key benefits of the project before taking them deeper into detail. The option to get in touch is always a click away.
Modern section scroll, long scrollable pages for easy mobile viewing, mobile format, search engine optimised.
Light animation on the text. Uses WordPress content management system (CMS) for easy content updates.
Client: Mothers en Vogue (MEV) Hong Kong
Outline: MEV is a stylish, functional, affordable and eco-friendly brand of maternity and nursing wear. The Hong Kong franchisee has operated from a store in Crawford House for close to two years and decided to take the step to set up an online store.
The site comprises more than 250 products with variations in size and colour.
Web functionality: The site is based on the popular WordPress WooCommerce framework. Payment is through the PayPal gateway, which accepts most major credit cards as well as payment through PayPal’s accounts.
Plugins add additional functionality such as social media sharing, VIP member discounts, sales prices, search engine optimisation guides and so on. The site is also tracked with major search engines. The WordPress CMS means that the system can easily be updated by the client.
Client: Alison McClymont Psychotherapy
Outline: A UK qualified and experienced psychotherapist, Alison recently set up a practice in Hong Kong. The website development package included logo design, simple branding, website design and build.
To kick start visits to the website, we provided support in setting up and understanding AdWords with an introduction to Google analytics as part of the package. Guidance in on-page SEO to help draw in traffic through organic search was also included.
One of the best ways to gain a better quality ranking with search engines is to regularly add relevant content to your site; this not only keeps the site current, but provides more reasons for search engines to deliver visitors to your site and more keywords to help search engines understand what the site is about. The WordPress CMS makes it easy for site owners to add content themselves.
Web functionality: The site is based on the popular WordPress CMS, is mobile friendly and search engine optimised. The site is also registered with major search engines. The signature nature image is colourised to provide a selection of featured images for blog posts.
To improve search engine visibility two domain names were purchased – Alison-McClymont-Psychotherapy.com to host the website and provide a critical keyword – psychotherapy – for search engine recognition, and AlisonMcClymont.com for marketing purposes (forwarded to the host domain).