On 21 April 2015 Google is rolling out a new algorithm that they say will favour mobile-friendly/responsive websites, thereby disfavouring non-mobile friendly sites and the impact will be “significant”. Some people are calling it “Mobilegeddon”. Do not panic. a) It may not be that bad. Remember Y2K? b) Not all of your site traffic is from google …
Are you wasting your marketing effort on Facebook? Should you spend more time on Yahoo? How many people actually use their mobile for shopping? How many would rather give up their TV than their smartphone? Google’s “Our Mobile Planet” survey is an ongoing global effort commissioned by Google to gain insights into smartphone adoption and usage by consumers. The associated …
The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …
