It is surprising, scary even, how so many people have their privacy settings wide open on their Facebook profile, showing off their personal family photos for the world to see. This is particularly noticeable when people post in Facebook Groups. At the same time, while revealing all that should be private, people often do not …
Has it ever frustrated you that only 20-30% of the people on your email list open or interact with your emails? This is a common problem and while a voice in the back of your head tells you to delete the email non-openers to save on your email marketing service charges and at the same …
Who doesn’t turn to Google to learn a little more about a potential business partner, supplier, employer or employee, and you can be sure that people are Googling you right back too. An overriding strategy for controlling your reputation online is to do good stuff that gets put up online: write a blog, write articles …
It was always on the cards that Facebook would find a way to make more money after going public, and here it is. You may have noticed that your organic reach, ie, the number of your own fans you reach with each post, plummeted in early December 2013. This was not a reflection of the …
