How to engage with email non-openers – Marketing know how

SEE FULL POST

How to engage with email non-openers – Marketing know howMarketing tips

by Katie McGregor on July 29, 2018 with 0 comment

Has it ever frustrated you that only 20-30% of the people on your email list open or interact with your emails? This is a common problem and while a voice in the back of your head tells you to delete the email non-openers to save on your email marketing service charges and at the same …

continue reading ...

5 reasons online marketing is so powerful for building business

SEE FULL POST

5 reasons online marketing is so powerful for building businessEnewsletters, Marketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on July 25, 2014 with 0 comment

Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …

continue reading ...

What is the best time to send out an email newsletter?

SEE FULL POST

What is the best time to send out an email newsletter?Enewsletters, Marketing tips

by Katie McGregor on April 10, 2014 with 0 comment

The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …

continue reading ...

Getting results with your eNews – all about opens, bounces and clicks

SEE FULL POST

Getting results with your eNews – all about opens, bounces and clicksEnewsletters, Marketing tips

by Katie McGregor on May 13, 2012 with 0 comment

The best thing about sending out an eNews (or email/electronic newsletter) is getting the results – immediately. The Send Report that you receive with most email marketing services is a marvellous thing; it allows you to monitor the open rate, link clicks and other statistics that not only show how email marketing is so effective, …

continue reading ...