A lot of people assume that the “self-serve” boost-a-post function you find on your Page Timeline, or the little box on the sidebar, is what Facebook advertising is all about. They’re usually disappointed to put it mildly. I certainly was. That was until someone said: “Have you taken a look at the Ads Manager and Power Editor? …
Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …
Who doesn’t turn to Google to learn a little more about a potential business partner, supplier, employer or employee, and you can be sure that people are Googling you right back too. An overriding strategy for controlling your reputation online is to do good stuff that gets put up online: write a blog, write articles …
You may be busy, but updating and completing your LinkedIn profile is one of the best things you can do for yourself in business. There is a lot to know about LinkedIn – how to complete your profile, how to build connections, how to search, how to join and get the best out of groups, …
It was always on the cards that Facebook would find a way to make more money after going public, and here it is. You may have noticed that your organic reach, ie, the number of your own fans you reach with each post, plummeted in early December 2013. This was not a reflection of the …
