Google AdWords adverts are those adverts that appear at the top and right of your Google search results page and although they are not as glamorous as Facebook or other display adverts, they are effective. As opposed to Facebook where we are generally minding our own business when we are shown an advert, when people search and click an …
On 21 April 2015 Google is rolling out a new algorithm that they say will favour mobile-friendly/responsive websites, thereby disfavouring non-mobile friendly sites and the impact will be “significant”. Some people are calling it “Mobilegeddon”. Do not panic. a) It may not be that bad. Remember Y2K? b) Not all of your site traffic is from google …
Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …
Who doesn’t turn to Google to learn a little more about a potential business partner, supplier, employer or employee, and you can be sure that people are Googling you right back too. An overriding strategy for controlling your reputation online is to do good stuff that gets put up online: write a blog, write articles …
You may be busy, but updating and completing your LinkedIn profile is one of the best things you can do for yourself in business. There is a lot to know about LinkedIn – how to complete your profile, how to build connections, how to search, how to join and get the best out of groups, …
