Does your email marketing work on a smart phone or device? If not it’s time to make changes because there is a revolution happening in the way we view our emails, and in particular the email newsletters we may have signed up for. 51% of email newsletters are now opened on a mobile smartphone or …
The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …
It was always on the cards that Facebook would find a way to make more money after going public, and here it is. You may have noticed that your organic reach, ie, the number of your own fans you reach with each post, plummeted in early December 2013. This was not a reflection of the …
A picture speaks a thousand words and today, through online stock photo stores, we have access to thousands of excellent stock photos at very reasonable prices; US$1.30 (HK$11) for a web-quality photo to an average of about US$10 (HK$80) for a print-quality photo. Selecting the right photo can transform a dull piece of work into …
In my first job editing a magazine and aged 21, I “corrected” its to the “possessive” it’s through the entire magazine. I was mortified to receive a letter some weeks later from a reader pointing out that the copy editor was illiterate; didn’t the editor know that it’s is short for it is, and is not the possessive? That …
