How using remarketing and email marketing in your online sales system creates a catch-all for prospects and gets you a better ROI! The online sales “funnel” The metaphor of the sales funnel is familiar to many, and the traditional funnel suggests that we should drive as many prospects as possible in at the top due to guaranteed wastage. With online …
Google AdWords adverts are those adverts that appear at the top and right of your Google search results page and although they are not as glamorous as Facebook or other display adverts, they are effective. As opposed to Facebook where we are generally minding our own business when we are shown an advert, when people search and click an …
On 21 April 2015 Google is rolling out a new algorithm that they say will favour mobile-friendly/responsive websites, thereby disfavouring non-mobile friendly sites and the impact will be “significant”. Some people are calling it “Mobilegeddon”. Do not panic. a) It may not be that bad. Remember Y2K? b) Not all of your site traffic is from google …
