5 tips for coming up with great story ideas for your email newsletter or blog. Twitter, Facebook and email marketing make it easier to reach potential and current customers, but many marketers are left speechless. What can you say, month in, month out, that will be of any interest to your audience? People always like …
Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …
The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …
The best thing about sending out an eNews (or email/electronic newsletter) is getting the results – immediately. The Send Report that you receive with most email marketing services is a marvellous thing; it allows you to monitor the open rate, link clicks and other statistics that not only show how email marketing is so effective, …
