How to engage with email non-openers – Marketing know how

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How to engage with email non-openers – Marketing know howMarketing tips

by Katie McGregor on January 29, 2018 with 0 comment

Has it ever frustrated you that only 20-30% of the people on your email list open or interact with your emails? This is a common problem and while a voice in the back of your head tells you to delete the email non-openers to save on your email marketing service charges and at the same …

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5 reasons online marketing is so powerful for building business

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5 reasons online marketing is so powerful for building businessEnewsletters, Marketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on July 25, 2014 with 0 comment

Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …

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What is the best time to send out an email newsletter?

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What is the best time to send out an email newsletter?Enewsletters, Marketing tips

by Katie McGregor on April 10, 2014 with 0 comment

The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …

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Getting results with your eNews – all about opens, bounces and clicks

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Getting results with your eNews – all about opens, bounces and clicksEnewsletters, Marketing tips

by Katie McGregor on May 13, 2012 with 0 comment

The best thing about sending out an eNews (or email/electronic newsletter) is getting the results – immediately. The Send Report that you receive with most email marketing services is a marvellous thing; it allows you to monitor the open rate, link clicks and other statistics that not only show how email marketing is so effective, …

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