Story ideas for your email newsletter – or for your blog

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Story ideas for your email newsletter – or for your blog Enewsletters, Marketing tips, Writing tips and ideas

5 big tips for coming up with great story ideas for your email newsletter content that will not only grow your business, but also ‘grow’ you. Twitter, Facebook and email marketing make it easier to reach potential and current customers, but many marketers are left speechless. What can you say — month in, month out …

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What is a blog – and why is it so good for business?

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What is a blog – and why is it so good for business? Blog, Marketing tips, Search engine optimisation, Social media marketing

A blog, in particular WordPress, is an economical and easy way to bring your website alive. A lively website is a magnet for visitors and search engines alike – and that is good for business. If I mention the word blog to a customer, their eyes instantly say ‘no’ and I know why. To many people …

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Getting results with your eNews – all about opens, bounces and clicks

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Getting results with your eNews – all about opens, bounces and clicks Enewsletters, Marketing tips

The best thing about sending out an eNews (or email/electronic newsletter) is getting the results – immediately. The Send Report that you receive with most email marketing services is a marvellous thing; it allows you to monitor the open rate, link clicks and other statistics that not only show how email marketing is so effective, …

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