Case Study: weekly email newsletter and blog for Intermed Asia

by Katie McGregor on January 15, 2018 with Comments Off on Case Study: weekly email newsletter and blog for Intermed Asia

Outline A weekly project to write, design and implement an email newsletter, a linked blog post and downloadable PDF flyer showcasing a chosen product, for example a new product, or product selection from the client’s range. The programme serves several functions: The email educates, and nurtures a relationship with current contacts The linked blog post …

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Introduction & Marketing Services Overview

by Katie McGregor on December 13, 2017 with 0 comment

Introduction Katie McGregor – Your Virtual Marketing Manager I am a marketing professional with 30 years of experience in marketing and sales, and yes, my first foray into ‘digital’ was fax marketing. Things have come a long way. Problems I can solve Not enough new leads Lots of leads but no business Always having to …

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Why email marketing?

by Katie McGregor on December 13, 2017 with 0 comment

It works! Email marketing is the glue that holds your marketing efforts together. Your email database stores all leads and customer names  – from Facebook, Linkedin, print adverts, events, and so on – and by keeping in constant contact with these leads, you have the opportunity to educate, build trust, generate referrals and be front of …

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Case study: Shamrock Catering Group

by Katie McGregor on May 29, 2015 with Comments Off on Case study: Shamrock Catering Group

Shamrock Catering Group offers a wide range of services however many people only knew Shamrock for its original sandwich delivery service. Our objective was to reach new prospects, and educate current and new prospects in the range and quality of the client’s offerings with the goal of conversion. A strong email marketing campaign nurtures contacts …

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