Conduit Communications is a small digital marketing consultancy led by Katie McGregor, a marketing professional with 27 years of experience in marketing, journalism and graphic design.
Founded in Hong Kong in 2011 with a staff of six, Conduit Communications serviced large and small companies, from multinational corporates such as Jones Lang LaSalle (now JLL), through to smaller startups such as Hollywood Hair, an award-winning hair salong.
Scaled down, the company now operates out of Northern Ireland where Katie is now based, providing marketing services for companies in Hong Kong as well as Northern Ireland.
We help companies set up and navigate a strategic marketing plan that takes into account the company’s current situation, goals and resources to make the best use of the digital and traditional marketing options available.
A marketing plan may bring together these marketing disciplines:
Tactics may include:
As well as helping a business set up its marketing plan, Conduit Communications supports clients in carrying out marketing activity where they do not have sufficient in-house resources. We also help companies develop their in-house talent by training staff to use the various marketing tools, for example, WordPress, Mailchimp, Hootsuite, Google Analytics, AdWords, and Facebook & Google remarketing (PPC).
The biggest fail in marketing is not usually the lack of strategy or planning, but inconsistent execution or delivery of any plan.
Whether you need a logo designed, brand identity guidelines set up, or ongoing graphic design work to support your marketing activities, we can help.
This is just a shortlist of graphic design projects we have carried out:
A picture speaks a thousand words
With short attention spans and fast-scrolling thumbs, there is nothing like the right word at the right time in digital marketing. Clear communication counts, and Katie McGregor has spent a lifetime finding the right words to catch a reader’s attention and quickly communicate key value points.
‘Content Marketing’ is a digital buzz concept but to anyone in the publishing industry, this is nothing new. To convert strangers to visitors to customers, whatever the business, the work entails reaching prospects, building awareness and trust in the brand, then nurturing the relationship.
In the digital age we have more communication tools to play with, and with video, GIFs, infographics and slideshows, we are not limited to the written word. This brings a totally new level of power to marketing communications.
Typical communication services include: