How to get more business referrals online

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How to get more business referrals onlineBlog, Marketing tips, online marketing, Search engine optimisation

by Katie McGregor on May 29, 2015 with 0 comment

One of the most powerful ways to grow business is through personal recommendations and referrals, and as a result we put considerable effort in trying to keep in touch with customers and into stepping out for networking events and conventions. It is the personal touch that counts, but it does take time and hard work, and it is difficult …

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5 things you may not know about Google AdWords

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5 things you may not know about Google AdWordsMarketing tips, online marketing, Search engine optimisation

by Katie McGregor on March 29, 2015 with 0 comment

Google AdWords adverts are those adverts that appear at the top and right of your Google search results page and although they are not as glamorous as Facebook or other display adverts, they are effective. As opposed to Facebook where we are generally minding our own business when we are shown an advert, when people search and click an …

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“Mobilegeddon” was 21 April – What you can do about it

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“Mobilegeddon” was 21 April – What you can do about itMarketing tips, online marketing, Search engine optimisation

by Katie McGregor on March 28, 2015 with 0 comment

On 21 April 2015 Google is rolling out a new algorithm that they say will favour mobile-friendly/responsive websites, thereby disfavouring non-mobile friendly sites and the impact will be “significant”.  Some people are calling it “Mobilegeddon”. Do not panic. a) It may not be that bad. Remember Y2K? b) Not all of your site traffic is from google …

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5 reasons online marketing is so powerful for building business

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5 reasons online marketing is so powerful for building businessEnewsletters, Marketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on July 25, 2014 with 0 comment

Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …

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Tested tips for managing your online reputation

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Tested tips for managing your online reputationMarketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on June 27, 2014 with 0 comment

Who doesn’t turn to Google to learn a little more about a potential business partner, supplier, employer or employee, and you can be sure that people are Googling you right back too. An overriding strategy for controlling your reputation online is to do good stuff that gets put up online: write a blog, write articles …

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