Facebook post reach drops – what you can do about it

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Facebook post reach drops – what you can do about itMarketing tips, Social media marketing

by Katie McGregor on January 10, 2014 with 0 comment

It was always on the cards that Facebook would find a way to make more money after going public, and here it is. You may have noticed that your organic reach, ie, the number of  your own fans you reach with each post, plummeted in early December 2013. This was not a reflection of the …

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Photo FAQ: What does “royalty free” mean and other questions

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Photo FAQ: What does “royalty free” mean and other questionsDesign tips and ideas

by Katie McGregor on October 14, 2013 with 0 comment

A picture speaks a thousand words and today, through online stock photo stores, we have access to thousands of excellent stock photos at very reasonable prices; US$1.30 (HK$11) for a web-quality photo to an average of about US$10 (HK$80) for a print-quality photo. Selecting the right photo can transform a dull piece of work into …

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Common grammar mistakes and typos to look out for

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Common grammar mistakes and typos to look out forBlog, Writing tips and ideas

by Katie McGregor on August 25, 2013 with 0 comment

In my first job editing a magazine and aged 21, I “corrected”  its to the “possessive” it’s through the entire magazine. I was mortified to receive a letter some weeks later from a reader pointing out that the copy editor was illiterate; didn’t the editor know that it’s is short for it is, and is not the possessive? That …

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WordPress themes for business

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WordPress themes for businessBlog, Search engine optimisation, websites and Wordpress

by Katie McGregor on November 25, 2012 with 0 comment

The slider above shows a selection of websites designed with WordPress. Variations and flexibility There are thousands of themes to choose from, but even when you choose your theme, depending on the theme, it can be customised in many ways Each theme can be customised to change colours, backgrounds and typestyles. Some themes offer different …

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What is a blog – and why is it so good for business?

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What is a blog – and why is it so good for business?Blog, Marketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on October 29, 2012 with 0 comment

A blog, in particular WordPress, is an economical and easy way to bring your website alive. A lively website is a magnet for visitors and search engines alike – and that is good for business. If I mention the word blog to a customer, their eyes instantly say ‘no’ and I know why. To many people …

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