5 reasons online marketing is so powerful for building business

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5 reasons online marketing is so powerful for building businessEnewsletters, Marketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on July 25, 2014 with 0 comment

Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …

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Tested tips for managing your online reputation

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Tested tips for managing your online reputationMarketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on June 27, 2014 with 0 comment

Who doesn’t turn to Google to learn a little more about a potential business partner, supplier, employer or employee, and you can be sure that people are Googling you right back too. An overriding strategy for controlling your reputation online is to do good stuff that gets put up online: write a blog, write articles …

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Tips to optimise your LinkedIn profile

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Tips to optimise your LinkedIn profileMarketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on June 11, 2014 with 1 comment

You may be busy, but updating and completing your LinkedIn profile is one of the best things you can do for yourself in business. There is a lot to know about LinkedIn – how to complete your profile, how to build connections, how to search, how to join and get the best out of groups, …

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What is the best time to send out an email newsletter?

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What is the best time to send out an email newsletter?Enewsletters, Marketing tips

by Katie McGregor on April 10, 2014 with 0 comment

The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …

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