What is the best time to send out an email newsletter?

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What is the best time to send out an email newsletter?Enewsletters, Marketing tips

by Katie McGregor on April 10, 2014 with 0 comment

The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …

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Facebook post reach drops – what you can do about it

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Facebook post reach drops – what you can do about itMarketing tips, Social media marketing

by Katie McGregor on January 10, 2014 with 0 comment

It was always on the cards that Facebook would find a way to make more money after going public, and here it is. You may have noticed that your organic reach, ie, the number of  your own fans you reach with each post, plummeted in early December 2013. This was not a reflection of the …

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What is a blog – and why is it so good for business?

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What is a blog – and why is it so good for business?Blog, Marketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on October 29, 2012 with 0 comment

A blog, in particular WordPress, is an economical and easy way to bring your website alive. A lively website is a magnet for visitors and search engines alike – and that is good for business. If I mention the word blog to a customer, their eyes instantly say ‘no’ and I know why. To many people …

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Getting results with your eNews – all about opens, bounces and clicks

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Getting results with your eNews – all about opens, bounces and clicksEnewsletters, Marketing tips

by Katie McGregor on May 13, 2012 with 0 comment

The best thing about sending out an eNews (or email/electronic newsletter) is getting the results – immediately. The Send Report that you receive with most email marketing services is a marvellous thing; it allows you to monitor the open rate, link clicks and other statistics that not only show how email marketing is so effective, …

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