5 reasons online marketing is so powerful for building business

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5 reasons online marketing is so powerful for building businessEnewsletters, Marketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on July 25, 2014 with 0 comment

Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …

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What is the best time to send out an email newsletter?

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What is the best time to send out an email newsletter?Enewsletters, Marketing tips

by Katie McGregor on April 10, 2014 with 0 comment

The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …

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Story ideas for your email newsletter – or for your blog

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Story ideas for your email newsletter – or for your blogEnewsletters, Marketing tips, Writing tips and ideas

by Katie McGregor on May 18, 2013 with 0 comment

5 big tips for coming up with great story ideas for your email newsletter content that will not only grow your business, but also ‘grow’ you. Twitter, Facebook and email marketing make it easier to reach potential and current customers, but many marketers are left speechless. What can you say — month in, month out …

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Getting results with your eNews – all about opens, bounces and clicks

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Getting results with your eNews – all about opens, bounces and clicksEnewsletters, Marketing tips

by Katie McGregor on May 13, 2012 with 0 comment

The best thing about sending out an eNews (or email/electronic newsletter) is getting the results – immediately. The Send Report that you receive with most email marketing services is a marvellous thing; it allows you to monitor the open rate, link clicks and other statistics that not only show how email marketing is so effective, …

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