What is a blog – and why is it so good for business?

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What is a blog – and why is it so good for business?Blog, Marketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on October 29, 2012 with 0 comment

A blog, in particular WordPress, is an economical and easy way to bring your website alive. A lively website is a magnet for visitors and search engines alike – and that is good for business. If I mention the word blog to a customer, their eyes instantly say ‘no’ and I know why. To many people …

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Getting results with your eNews – all about opens, bounces and clicks

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Getting results with your eNews – all about opens, bounces and clicksEnewsletters, Marketing tips

by Katie McGregor on May 13, 2012 with 0 comment

The best thing about sending out an eNews (or email/electronic newsletter) is getting the results – immediately. The Send Report that you receive with most email marketing services is a marvellous thing; it allows you to monitor the open rate, link clicks and other statistics that not only show how email marketing is so effective, …

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