Tested tips for managing your online reputation

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Tested tips for managing your online reputationMarketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on June 27, 2014 with 0 comment

Who doesn’t turn to Google to learn a little more about a potential business partner, supplier, employer or employee, and you can be sure that people are Googling you right back too. An overriding strategy for controlling your reputation online is to do good stuff that gets put up online: write a blog, write articles …

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Tips to optimise your LinkedIn profile

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Tips to optimise your LinkedIn profileMarketing tips, Search engine optimisation, Social media marketing

by Katie McGregor on June 11, 2014 with 1 comment

You may be busy, but updating and completing your LinkedIn profile is one of the best things you can do for yourself in business. There is a lot to know about LinkedIn – how to complete your profile, how to build connections, how to search, how to join and get the best out of groups, …

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What is the best time to send out an email newsletter?

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What is the best time to send out an email newsletter?Enewsletters, Marketing tips

by Katie McGregor on April 10, 2014 with 0 comment

The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …

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Facebook post reach drops – what you can do about it

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Facebook post reach drops – what you can do about itMarketing tips, Social media marketing

by Katie McGregor on January 10, 2014 with 0 comment

It was always on the cards that Facebook would find a way to make more money after going public, and here it is. You may have noticed that your organic reach, ie, the number of  your own fans you reach with each post, plummeted in early December 2013. This was not a reflection of the …

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