What is the best time to send out an email newsletter?

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What is the best time to send out an email newsletter?Enewsletters, Marketing tips

by Katie McGregor on April 10, 2014 with 0 comment

The rise of mobile smartphones has changed the way people view their email newsletters – and when they do. A very popularly quoted time is: “11am on a Tuesday”. Yes. Exactly. And at one time that may have been the case because back then, we read our email newsletters at our desktop, and about mid …

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Facebook post reach drops – what you can do about it

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Facebook post reach drops – what you can do about itMarketing tips, Social media marketing

by Katie McGregor on January 10, 2014 with 0 comment

It was always on the cards that Facebook would find a way to make more money after going public, and here it is. You may have noticed that your organic reach, ie, the number of  your own fans you reach with each post, plummeted in early December 2013. This was not a reflection of the …

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Photo FAQ: What does “royalty free” mean and other questions

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Photo FAQ: What does “royalty free” mean and other questionsDesign tips and ideas

by Katie McGregor on October 14, 2013 with 0 comment

A picture speaks a thousand words and today, through online stock photo stores, we have access to thousands of excellent stock photos at very reasonable prices; US$1.30 (HK$11) for a web-quality photo to an average of about US$10 (HK$80) for a print-quality photo. Selecting the right photo can transform a dull piece of work into …

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Common grammar mistakes and typos to look out for

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Common grammar mistakes and typos to look out forBlog, Writing tips and ideas

by Katie McGregor on August 25, 2013 with 0 comment

In my first job editing a magazine and aged 21, I “corrected”  its to the “possessive” it’s through the entire magazine. I was mortified to receive a letter come weeks later from a reader pointing out that the copy editor was illiterate; didn’t the editor know that it’s is short for it is, and is not the possessive?  That …

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