Case study: Shamrock Catering Group

by Katie McGregor on May 29, 2015 with Comments Off on Case study: Shamrock Catering Group

Shamrock Catering Group offers a wide range of services however many people only knew Shamrock for its original sandwich delivery service. Our objective was to reach new prospects, and educate current and new prospects in the range and quality of the client’s offerings with the goal of conversion. A strong email marketing campaign nurtures contacts …

continue reading ...

Tags:

Case study: Hollywood Hair

by Katie McGregor on May 29, 2015 with Comments Off on Case study: Hollywood Hair

In 2015 Hollywood Hair was a newcomer on the scene in Hong Kong yet the salon was soon “everywhere”. We helped them get there. We started working with Hollywood Hair several years ago when Rennie shared a space with a beauty salon in Central. Opportunity knocked, and Rennie took over Philip George’s space on Duddell Street …

continue reading ...

Tags:
Are potential customers slipping away online?

SEE FULL POST

Are potential customers slipping away online?Blog, Marketing tips, online marketing

by Katie McGregor on May 4, 2015 with 0 comment

How using remarketing and email marketing in your online sales system creates a catch-all for prospects and gets you a better ROI! The online sales “funnel” The metaphor of the sales funnel is familiar to many, and the traditional funnel suggests that we should drive as many prospects as possible in at the top due to guaranteed wastage. With online …

continue reading ...

5 things you may not know about Google AdWords

SEE FULL POST

5 things you may not know about Google AdWordsMarketing tips, online marketing, Search engine optimisation

by Katie McGregor on March 29, 2015 with 0 comment

Google AdWords adverts are those adverts that appear at the top and right of your Google search results page and although they are not as glamorous as Facebook or other display adverts, they are effective. As opposed to Facebook where we are generally minding our own business when we are shown an advert, when people search and click an …

continue reading ...

“Mobilegeddon” was 21 April – What you can do about it

SEE FULL POST

“Mobilegeddon” was 21 April – What you can do about itMarketing tips, online marketing, Search engine optimisation

by Katie McGregor on March 28, 2015 with 0 comment

On 21 April 2015 Google is rolling out a new algorithm that they say will favour mobile-friendly/responsive websites, thereby disfavouring non-mobile friendly sites and the impact will be “significant”.  Some people are calling it “Mobilegeddon”. Do not panic. a) It may not be that bad. Remember Y2K? b) Not all of your site traffic is from google …

continue reading ...