5 reasons online marketing is so powerful for building business

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5 reasons online marketing is so powerful for building business Enewsletters, Marketing tips, Search engine optimisation, Social media marketing

Online marketing is exciting, amazing, intriguing and above all, it is powerful for building business. For many managers and traditional marketers, online marketing seems to be just a bunch of keywords, silly tweets and Facebook likes, with the occasional YouTube video going “viral”. How can you do serious sales with that? The truth is that …

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How to get more business referrals online

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How to get more business referrals online Blog, Marketing tips, online marketing, Search engine optimisation

One of the most powerful ways to grow business is through personal recommendations and referrals, and as a result we put considerable effort in trying to keep in touch with customers and into stepping out for networking events and conventions. It is the personal touch that counts, but it does take time and hard work, and it is difficult …

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Are potential customers slipping away online?

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Are potential customers slipping away online? Blog, Marketing tips, online marketing

How using remarketing and email marketing in your online sales system creates a catch-all for prospects and gets you a better ROI! The online sales “funnel” The metaphor of the sales funnel is familiar to many, and the traditional funnel suggests that we should drive as many prospects as possible in at the top due to guaranteed wastage. With online …

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5 things you may not know about Google AdWords

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5 things you may not know about Google AdWords Marketing tips, online marketing, Search engine optimisation

Google AdWords adverts are those adverts that appear at the top and right of your Google search results page and although they are not as glamorous as Facebook or other display adverts, they are effective. As opposed to Facebook where we are generally minding our own business when we are shown an advert, when people search and click an …

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“Mobilegeddon” was 21 April – What you can do about it

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“Mobilegeddon” was 21 April – What you can do about it Marketing tips, online marketing, Search engine optimisation

On 21 April 2015 Google is rolling out a new algorithm that they say will favour mobile-friendly/responsive websites, thereby disfavouring non-mobile friendly sites and the impact will be “significant”.  Some people are calling it “Mobilegeddon”. Do not panic. a) It may not be that bad. Remember Y2K? b) Not all of your site traffic is from google …

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Mobile in Hong Kong – what the numbers say

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Mobile in Hong Kong – what the numbers say Marketing tips

Are you wasting your marketing effort on Facebook? Should you spend more time on Yahoo? How many people actually use their mobile for shopping? How many would rather give up their TV than their smartphone? Google’s “Our Mobile Planet” survey is an ongoing global effort commissioned by Google to gain insights into smartphone adoption and usage by consumers. The associated …

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